Ethical Resources For Ethical Small Business Owners
Wednesday February 8th 2012

I NEED ALL MY SALESMEN OUT THERE: What is the best way to sell this?

If you worked for a company that sold credit card processing, how would you sell that?

I feel like an idiot walking into a small business and being like…" Hey how much are you paying to process visa and mastercards per transaction? – Want to see if I can beat the rate you are paying now?"

To me that sounds like people will just be like….nah I’m good.

Should I call first? Should I hit up flea markets and walk around and ask all the merchants.

Should I call businesses that are mobile and most likely dont even take credit cards and offer them a solution?

What do you think?

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3 Responses to “I NEED ALL MY SALESMEN OUT THERE: What is the best way to sell this?”

  1. Louis says:

    Are you an independent agent or do you actually work for a credit card processing company? Do you have any collateral, such as brochures, business cards, etc?

    Step 1 is to dress professionally, suit and tie. Don’t be casual, this is all business.

    Step 2, get some collateral, even simply terminal brochures and rate card. Yes, walk into the store and ask to speak with the owner. If the owner is not there, ask when they’ll be there, note it down, then come back when specified.

    Step 3, introduce yourself as either an independent agent or as an employee of whatever processing company you are with. This is pivotal. Payments processing agents can be very active in your area, so also seek areas where its not a saturated market.

    Step 4, strike up a conversation where YOU are helping the owner, not the other way around. Be respectful, but persistent. Everyone wants to save money. Request a statement and tell them you can beat that rate!! It is seldom you will close a deal right away, so get all the contact info you need from the store owner, ask for a callback or return visit time, and leave your business card and any other collateral they request.

    Step 5, follow up! Persistence is key, just don’t be annoying. It’s a numbers game, like anything, so your feet have to be constantly on the street. Door to door, stall to stall, whatever. Keep the pipeline full. Good luck!

    P.S. Do NOT cold call. They don’t know who or what is on the other line. Success rate for this is very low. Show up in person first. Make sure they see you are serious and mean business. You are Mr. Money Saver to them. You are Golden! Keep this in mind. You can do it.

  2. Mr. Wadd says:

    cold calling, definatly, but that job sounds like a bust. find out what they are paying, beat the price, multiplay both prices by a 24 month period, give them the diffrents of those prices that number is thier savings

  3. Rebecca says:

    Pound te pavement so to speak and first sell yourself, nice dress, clean and groomed, then sell your product.

    Be so confident that you can HELP them they will want to at least hear you out.

    As stated brochures, statistics and any other means of persuasion.

    Intro might be this is what I do and at a better rate may I sit with you and go over a few details. Try NOT to make an appt. it will likely not be kept.

    But the first thing I look for in anyone is their CONFIDENCEat presenting their product.

    NOW GET OUT THERE AND GO FOR IT! Bestest of luck.

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